For Coaches
HTC wasn’t adapted for coaches. It was built by one.
Alexia trained as a coach before she ever set foot in therapeutic territory. Head Trash Clearance is goal-oriented because the person who built it is.
Life coaches · Executive coaches · Business coaches · Performance coaches · Mindset coaches · Somatic coaches
For coaches who want a method built for coaching, not borrowed and retrofitted.
This is important.
Most methods that find their way into coaching practice started somewhere else. Coaches adapted them to fit the way coaching runs.
That adaptation usually involves stripping out clinical framing, retrofitting goal-orientation, and learning to apply someone else’s frame in a context that wasn’t designed for it. Clinical therapy, energy work, somatic practice, neurolinguistic programming: all borrowed, all bent into shape.
HTC didn’t come from that lineage.
Alexia trained as a coach first, with a business and marketing background and fifteen years in consumer sales and marketing before any of the methodology development happened. Her default professional orientation was always what’s the goal, where are we now, what’s between you and getting there, what do we clear so the path opens?
That’s why every HTC session starts with the same opening move: what do we want to feel different about by the end of this work? The client states the goal. Every subsequent clearance is calibrated to whatever stands between them and that goal. The work moves toward the goal explicitly, session by session.
When a coach trains in HTC, you’re not learning a clinical method and bending it back into a coaching shape. You’re learning a method that was already coaching’s shape.
What HTC changes in a coaching practice.
Three additions that compound across the way coaches work.
GROW becomes GROW-UP
The GROW model (Goal, Reality, Options, Way forward) works. But everything in GROW operates on the conscious layer. Most of what actually drives a client lives below it. In Head Trash Coaching (Level 3), the model extends to GROW-UP: the UP stands for Unconscious Programming. That’s the layer HTC operates on: the architecture sitting underneath conscious commitment that determines whether commitment actually translates into execution.
The strategy lands
Picture a wooded forest with no clearing. A helicopter overhead carries everything the client needs: strategy, expertise, the framework you’ve co-built. It tries to land. There’s no clearing. So the value flies away again, week after week. HTC creates the clearing. Once the unconscious programming around the goal has been cleared, the strategy lands. The client doesn’t have to be persuaded to act. They just act, because there’s nowhere left for the action to get blocked.
The work reverses
You can’t pre-empt a block. You can ask a client what might get in their way, but they won’t uncover it all, because most of it is subconscious. So in conventional coaching you set the goal, and then you wait: for the client not to do the things they said they would, and for the block to reveal itself. That takes time.
HTC reveals the block as part of the work, ahead of time. The technique brings material to the surface fast. Once it’s there, your coaching training kicks in: GROW model, questioning frameworks, value-conflict work, accountability.
You still do the thing coaching is known for — accountability, momentum, driving towards the goal. You just do it in an accelerated fashion, because the obstacles have already been taken out. Which means your clients hit their goals faster. And coaches are measured on results, so that makes you a better coach, and the referrals follow.
£5k → £15k: a concrete example
A client came to Alexia for marketing coaching. £5,000 for the first three months. Alexia insisted HTC be part of the work; the client reluctantly agreed. By month two, marketing had been almost entirely displaced because the HTC work was producing the actual unblocking the client needed. The renewal price for the next three months: £15,000. The client didn’t hesitate, because the value was visible.
Clarity you feel in your bones: a second example
A woman Alexia had worked with as a marketing coach came back three years later, evolving her business again. They discussed re-running the same business coaching programme. What surfaced instead was that she wanted to go deeper: she’d seen the wound work and asked for that instead.
So they did three months of wound clearing. No business, no marketing. It might come up in passing, but this was explicitly not a business programme.
What came out of it was clarity about her business, and her new niche, far beyond anything they’d have reached by coaching it through. Her words: “I know what I need to do now. I feel it in my bones.” A SWOT analysis, target market work, all the things a marketing coach can do, wouldn’t have produced that in the same time. They both said so.
Because the coach doesn’t give the client clarity. The coach helps the client find it. And what we’re doing is clearing out everything in the way of them having it — like cleaning somebody’s glasses so they can see the thing that was always there.
One specific Level 3 protocol: what it does, what it saves.
Among the protocols taught in Head Trash Coaching (the Level 3 specialist track for coaches) is the Self-Sabotage Clearance Protocol. It changes the shape of how coaching engagements run.
How it works
In session one, you take the client’s stated goal and systematically clear every subconscious source of self-sabotage that would interfere with reaching it. One session, maybe two.
By the end of session two, the path to the goal has been cleared of the subconscious resistance that would otherwise show up as “I didn’t do it this week because…” across the next two to six months.
Why this changes things
Without it, you wait for the sabotage to show up in real time. First it presents as “I didn’t get round to it,” then as something a bit more elaborate, and eventually you clock that something else is going on and nip it in the bud. Even a sharp coach might take a session or two to spot it. A coach giving their client more leeway takes longer. That’s potentially a month of coaching time.
Run the Self-Sabotage Clearance Protocol in session one and it’s all brought to the surface immediately and dealt with. Nothing is left in the way, so the client is free to run headlong at their goal.
Engagements that previously needed twelve sessions to produce real movement can produce it in six. Which means less of your time for the same result, more clients in your week, and revenue that goes up accordingly.
The £30k case
A client came to Alexia for coaching support around becoming a coach herself. She’d already spent £30,000 on coaching training. She’d remortgaged her house to pay for it. The Self-Sabotage Clearance Protocol ran in session one. By the end, the client had clarity: she didn’t actually want to be a coach. The career path she’d been building toward wasn’t hers. It was something she’d inherited without checking.
If they’d done that protocol before she’d spent £30,000 and remortgaged the house, the trajectory of her life would have been different. The protocol surfaces, at the start, whether the goal is even the right goal.
Coaches don’t need to refer wound-level work to a therapist.
There’s a common assumption that wound healing belongs to therapy, and that coaches should refer clients to a therapist when wound-level material surfaces. That assumption is costly in coaching contexts.
A wound, structurally, is anything in the emotional architecture that’s blocking growth. It can show up as:
- A scaling block that looks like strategy but functions like fear
- A leadership ceiling experienced as imposter syndrome or chronic self-sabotage
- Burnout that doesn’t resolve with rest because the wound underneath is still firing
- An inherited family-of-origin pattern showing up in how the business owner runs the business
- Identity-level material (“I’m not the kind of person who…”) that no amount of strategy work can move
These aren’t therapy presentations. They’re business presentations with wound-level material underneath. The coach who can recognise the wound, address it directly, and clear it in the same programme of work produces outcomes that referral-based pathways can’t match.
Think about what referring out actually costs the client. You’re coaching a business owner who can’t scale. You spot the wound, and you send them elsewhere. Now they’re retelling the whole story to somebody new — somebody trained in attachment theory and childhood wounds, not in scaling a business. Business isn’t their context, so they may not find the wound at all, and if they do, they’ll clear it without the context that makes it land.
You’re the one who understands the full picture. You’re the one who stumbled on the wound in the first place. So you’re the one who should be able to do the work.
Alex: CEO, scaling fears
Came for business coaching to address scaling fears. The fear was wound-driven, not strategic. Once the wound was cleared, the business unblocked. Result: cleared business fears that had been costing her £650k in capped growth.
Read the case study →Executive burnout recovery
A senior executive in burnout: non-functional, on the edge of leaving the role entirely. The actual driver was wound-level material that conventional executive coaching wasn’t designed to address. Back to full capacity within 90 days.
Read the case study →The cherry on top: HTC scales.
The problem with most coaching businesses is that you’re selling time. The revenue ceiling is set by how many hours you can deliver. Most coaches eventually hit the wall built into that business model. HTC operates differently: the method works in formats most coaching modalities can’t reach.
One-to-many on Zoom
Alexia has run live clearance sessions with hundreds of people on a single Zoom, and the data says they receive comparable session efficacy to a 1:1 engagement. When the client is doing the technique themselves, the practitioner-led element is the structure and the holding, not per-client adjustment. A coach trained in HTC can run group programmes where every participant gets therapeutic-grade clearance work.
Digital products that do the work
HTC produces digital products that aren’t watered-down versions of the 1:1 work. Clearance tracks. Healing meditations. Recorded session frameworks the client can run themselves. Most coaching modalities can’t be packaged this way without losing efficacy. HTC’s architecture means recorded delivery works because the client is doing the technique on themselves under recorded guidance.
Group programmes with cohort dynamics
Alexia’s tokophobia programme is the proof case: pregnant women working through severe birth fear in a group format. Cohort dynamics, peer accountability, weekly calls, plus a kit of pre-recorded fear clearance tracks. The results: therapeutic-grade outcomes delivered at a fraction of per-client 1:1 cost.
Why this matters for the coaching business model
- 1:1 sessions for high-end clients
- Group programmes with cohort dynamics for mid-tier clients
- Digital products (tracks, meditations, recorded protocols) for entry-tier clients
- Live group clearances on Zoom
You stop selling hours and start selling outcomes across formats. For coaches who’ve felt the ceiling of the hours-for-money model, this is the piece HTC adds that most coaching certifications can’t.
How HTC shows up across coaching contexts.
Business and executive coaching
The most common HTC use case. Wound-driven scaling blocks, leadership ceilings, decision paralysis, founder anxiety, succession resistance. HTC clears the structural material; the strategy work then has traction.
Performance and sports coaching
High-functioning clients hitting ceilings that aren’t about skill or knowledge. HTC addresses the imposter pattern, fear-of-success material, unconscious self-sabotage. Sports teams, individual elite performers, and high-pressure performance contexts all sit in this territory.
Life coaching
Where life-coaching work hits patterns that won’t move (recurring relationships, repeating life themes, identity-level material) HTC adds the work that addresses the wound underneath. Dramatically higher client breakthrough rates on long-standing themes.
Mindset coaching
Mindset work shifts thinking patterns; HTC clears the structural emotional charge that the thinking patterns are managing. Together they produce more durable change than either alone.
Visibility coaching
Visibility blocks are almost universally head-trash driven: fear of judgement, fear of consequences, identity-level resistance. HTC clears the structural charge underneath. Clients move from years of resistance to consistent visible action in a few weeks of focused clearance work.
Financial coaching
Money work is loaded with head trash: inherited family scripts, identity-level beliefs about worth, fear of having more than the family of origin had. HTC clears the structural emotional charge underneath money patterns. Clients make decisions years of strategy work couldn’t unlock.
Somatic and embodied coaching
Coaches working with body-based methods often find HTC complements their existing toolkit at the cognitive-energetic layer. Where somatic work regulates the nervous system, HTC clears the emotional charge that creates the dysregulation.
Leadership and team coaching
HTC has applications in workplace and organisational contexts, addressing the emotional material that drives team dynamics, leadership blind spots, and the patterns leaders carry from earlier roles or family-of-origin material.
Concerns coaches often raise, and the honest answers.
No, and coaches arriving from a coaching or business background often have an advantage over those arriving from a therapy background. The method was developed by a coach, structured around goals, and shaped by a business and marketing brain. Practitioners whose default orientation is “what’s the goal, what’s blocking it, what do we clear?” find HTC’s architecture immediately readable.
The honest acknowledgement: HTC training doesn’t teach the foundational client-holding skills: open-ended questioning, deep listening, holding space, knowing when to stay silent. If you’ve been through good coaching training, you’ve already developed these.
HTC slots in where your existing coaching tool reaches its limit. You don’t replace what you do. You add the work that produces structural change at a layer coaching strategy work doesn’t reach. Most coaches integrate HTC into existing client engagements rather than creating separate “HTC sessions.”
The exception worth flagging: Alexia herself no longer uses the GROW model in her business coaching work. The goal-orientation stays; the formal GROW structure has been replaced by HTC-led work that addresses underlying material directly. That’s a choice each practitioner makes based on results.
Many coaches default to 45-minute or 60-minute sessions. That’s typically too short to integrate HTC + coaching meaningfully in a single session: you can run a clearance in that window, but you lose the integration time and the coaching conversation around it. The cleaner default for HTC-integrated coaching is 90-minute sessions.
You can still work in 60-minute sessions, but they’ll usually be either pure clearance sessions or partial work where the client integrates on their own time using recorded resources. This changes scheduling, pricing per session, and engagement structure. Most practitioners moving into HTC-integrated coaching restructure their session length within the first few months.
No. HTC has component parts with research backing (the Tapas Acupressure Technique pose used in HTC is documented in clinical trauma literature), works through observable mechanisms, and is built around measurement (the Ladder of Growth assessment instruments). It’s grounded, structured, repeatable. It doesn’t ask coaches to operate in mystical territory; the technique is concrete and teachable.
Yes, consistently more readily than most practitioners expect.
In the early days, Alexia did a run of speaking gigs for the Association of Chartered Certified Accountants: finance directors, financial controllers, the most pragmatically-minded professional audience you can find. At the end of an hour-long talk, she had the entire room in the TAT pose. She never used the word “energy” once. She walked them through step by step (the law of physics behind why holding paired polarities clears emotional charge) and they took to it. Top speaker rating from that audience.
If you can get a room full of chartered accountants into a clearance pose by talking about physics and structure, you can get coaching clients there.
The method itself is quick to learn. You could read the architecture on an A5 PDF and have the structure of it. The five-step process is teachable in an hour.
What takes time is using it well: recognising what’s surfacing, knowing which dimension to clear in, holding the work skilfully through edge cases, integrating it into a coaching engagement so the work compounds rather than feeling bolted-on. The method is the easy bit. The skilled application is what makes a competent practitioner.
Yes, for two structural reasons.
First, the pricing power follows the results. When HTC takes over the work in a coaching engagement, clients see structural change rather than strategic insight, and the value is visible. Practitioners routinely 2–3x their pricing on engagements that move from conventional coaching to HTC-led coaching.
Second, HTC scales. Group programmes producing therapeutic-grade results. Digital products that do the work. One-to-many clearances on Zoom. Coaches integrating HTC find revenue ceilings move because the business model itself changes: you stop selling hours and start selling outcomes across formats.
Documented outcomes, with measurement.
HTC is built around measurement. Documented case studies show real shifts on instrument data and concrete business or life outcomes.
How Alex Cleared Business Fears Costing Her £650k
CEO clearing wound-driven scaling fears with measurable revenue impact.
Read the case study →Executive Burnout Recovery
Senior executive from non-functional to back at full capacity in 90 days.
Read the case study →The £30,000 coaching-training case
Self-Sabotage Clearance Protocol applied in session one with a client who’d remortgaged her house. Result: clarity that the goal itself was wrong.
Case study being developed.
The training pathway for coaches.
L1+L2 Bundle
£4,500 pay in full
Level 1 (personal use foundation) plus Level 2 (practitioner certification). Eight months total. The financially efficient route for coaches committed to certification.
Explore training →
HTC Practitioner Mastery
£4,995 / quarter
Level 2 combined with 12 months of 1:1 healing and business support. Alexia reviews your offers, programme copy, marketing materials: 15 years of consumer sales and marketing brought into the business coaching.
Explore training →
Head Trash Coaching: Level 3
The specialist track for coaches. Where the Self-Sabotage Clearance Protocol is taught, where the GROW-UP model lives, and where the specific architecture of applying HTC to goals, value conflicts, and execution blocks gets developed in depth.
Available after Level 2 certification. Not currently open for direct enrolment.
Register interest →How Coaches Use HTC for Breakthrough Results.
A short guide that walks through how HTC integrates into coaching practice: for mindset coaches, visibility coaches, confidence coaches, business coaches, performance coaches, and leadership coaches. Includes case examples and a clear picture of the training pathway.
Download the Intro to HTC for Coaches
From coaches who’ve trained.
I could propose this to any of my clients, no matter their beliefs or limitations. I can handle anything they throw at me. I have different techniques to play with, and I’m not scared. The journey one client can take with me has expanded. Right after a clearance, the person looks different. The way they move, the way they breathe.
As someone who has been seeking freedom from my emotional baggage for over 25 years, this is without doubt the jewel in the crown. Sometimes you are given an opportunity that is the key to a future of freedom, choice and flexibility.
Wow! The head trash training! Just brilliant! I talked my friend’s ear off about it. She wants to do it.
It’s the trifecta: fast, simple, effective. I’ve never used anything like it.
Where to from here.
Want to talk it through?